Who we are

Lilla Vi was founded in 2026 by us, Anna and Ellie. Although we come from different professional backgrounds — Ellie with more than 15 years in the fashion industry, and Anna with many years working in retail before going on to manage projects supporting refugees — we share the same vision: helping families live more circularly without compromising on style or quality.

Between us we have five children, so we know a thing or two about fast-growing kids and well-loved clothes. Inspired by this, we started Lilla Vi to make children’s fashion kinder to families and to the planet. Fast fashion creates far too much textile waste, so our mission is simple: to give clothes a second (and third!) life and create new pieces from old favourites.

By choosing Lilla Vi, families can enjoy playful, sustainable clothing where comfort, style, and care for our community and planet go hand in hand.